Midwest Express Center/Midwest Airlines Center/Frontier Airlines Center/Delta Airlines Center (Wisconsin Center) But it’ll be a while before Milwaukeeans stop calling it Alterra.ĥ. They now have 13 cafes in Milwaukee, one in Chicago, and three in Madison. It worked out pretty well for founders Ward and Lincoln Fowler and Paul Miller, whose independent company no longer had to deal with Mars ties after the rebrand. In 2013, 20 years after its founding, Alterra turned into Colectivo, ending a three-year relationship with Mars Inc., the multinational food company which was sold the global rights to the Alterra brand name and certain IP. Maybe in another 25 years, Milwaukeeans will start using the 'new name.'īy comparison, this name change is a baby. for 25 years – just slightly longer than it’s been the Marcus Center for the Performing Arts. The Brutalist building opened in 1969, which means that it was the P.A.C. You still hear tons of people refer to the P.A.C., even though Milwaukee County changed its name to honor Ben and Ceil Marcus in 1994 (the $25 million donation from the Marcus Corporation probably didn’t hurt).

The Performing Arts Center (Marcus Center for the Performing Arts) According to Wikipedia (which is never wrong), the combined network has 81,000 ATMs around Wisconsin and the U.P.ģ. But Pulse bought the network in 2002 and ended the brand in 2004. Organized in 1975 by First Wisconsin National Bank, Marshall & Ilsley, Marine Bank of Milwaukee and Midland National Bank, it was actually one of the first shared ATM networks in the country. It stood for 'Take Your Money Everywhere,' although more than a few Milwaukee visitors found our local ATM a pretty hilarious brand. You can still find a few TYME Machine signs around Milwaukee.

In fact, it was the Firstar Center after First Wisconsin changed its name in December 1998 (with the building name change in September 1992), but oddly, you don’t hear many people calling it that. It’s been 25 years since Milwaukee’s skyscraper has been known as the First Wisconsin building, but that doesn’t stop people from calling the U.S. Here are 10 that we hear a lot (plus a few bonus ones at the end). So maybe we’re just being subversive when we refer to local landmarks and institutions by their long-gone old names. You wouldn’t know that from all the cranes Downtown or the spectacular makeover in our skylines and neighborhoods we’re seeing in Bay View, Tosa and the Third Ward. Some say Milwaukee is resistant to change.

Tyme machine